Brinkenstock expands in south with 2nd store in Hyd

Hyderabad: Brinkenstock, the global German lifestyle brand with a heritage in iconic footwear has launched its 2nd mono-brand store in Hyderabad in a two-day event. The store is situated in Jubilee Hills and is nestled within the heart of the city.

With a consistent plan of expanding the brand's retail presence across India and especially in the south, this new store is the second to be launched in the city, following the launch of the first store at Inorbit Mall.

The current store is spread across an aesthetically created space of 1,153 sqft offering both classic models and highlights from the latest collection. This new store is conveniently located on the exclusive high street of Jubilee Hills, a suburb famous for its shopping and recreational offerings that includes a dazzling array of fashion and lifestyle brands for everyone.

Being the inventor of the iconic and instantly recognisable sandals and anatomically footbed, the brand history can be traced as far back as 1774 and is popularly known around the globe for its exceptional comfort, high functionality and for being ever-so fashionably versatile.

The retail concept of brand, featured in the store, reflects the its close relationship with nature, which can be found in the store environment, therefore echoing the core positioning of a high quality lifestyle label.

The new store will allow consumers to immerse themselves in the comprehensive product offering from the much-anticipated Fall/ Winter'21 collection from the brand featuring the most iconic styles like Arizona, Kyoto, Gizeh. The collection offered in the new store is suitably tailored for Women, men, and kids, ensuring it is a favorite premium lifestyle footwear destination for the entire family.